Every time Apple releases a product update, we hear three distinct messages in the tech press and blogosphere:

  • The new “whatever” is the best whatever that was ever made… and yet…
  • The new whatever is “disappointing” because it lacks some rumored feature…
  • Which means that owners of the previous whatever will not rush to upgrade.

All of which, time and again, leads the moron brigade to declare the launch of the new whatever a failure. After which, Apple proceeds to sell record numbers of whatever the whatever is.

Apple is currently selling ridiculous, probably record setting, numbers of “the new iPad.”

I’m not buying one. I already have a iPad2, but even if I had an iPad1, I doubt I’d be looking to upgrade. What I have does exactly what I need it to do.

Am I “disappointed” with the new iPad? Upset that it doesn’t have… um… what else were they supposed to do with it exactly? They made the most amazing display ever, and that’s not good enough? No, look…

I’m not disappointed – I’m happy, because the thing I got less than a year ago isn’t obsolete. I felt the same way when the iPhone 4S came out, because it wasn’t anything that would make me want to dump my iPhone 4, which I had picked up just a few months earlier.

I think that makes me… a typical user.

Whenever my whatever stops working, gets too old to run current software, or needs to be handed down to my kids, I go get whatever the new version is, of the whatever that I need. Preferably a refurbished whatever direct from the Apple store.

Phone, computer, tablet… the only way you’ll always have the latest and greatest “all the time” is if a) you like throwing away money or b) you keep getting them as gifts. When you buy it, it’s new. Then you use it until there’s some actual reason to upgrade.

We don’t want our whatevers to become obsolete every year.

Apple isn’t trying to make their last product hopelessly obsolete when they release a new version, they just want to inspire some new customers to take the plunge, and have something compelling enough for some owners of the older models to upgrade.

They’re on a heck of a roll with that, by the way. Which is good news for us normal users.

Can’t-resist-saying-something department: Changing the name to just “iPad” means they can put the product into an update cycle more like the Mac lineup… where they refresh whenever there’s something worth doing to it. Don’t expect a big iPad event next March. Not sure what they can do to it at this point, except bump the processor speed and memory a bit.




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